Chasing the Fourth Wave: The human cost of keeping pace

Oncology is entering a new wave of innovation. New treatment modalities, biomarkers and increasingly personalised pathways are expanding what is possible for patients. But with every advance comes more evidence to interpret, more treatment decisions to navigate and more complexity to absorb.     
Our latest research suggests oncologists are adapting remarkably well to the accelerating pace and complexity of innovation. But successful adaptation can hide the effort behind it.

Chasing the Fourth Wave explores the hidden costs of keeping pace, based on original Inizio Evoke research with practising oncologists and haematologist-oncologists across the UK, France, Germany, Italy, Spain and the US.

Inside the white paper, we explore:

•  The hidden cost of keeping pace: what successful adaptation is increasingly asking of oncologists

•  When more isn't always more helpful: how an expanding information environment adds to the demands of keeping current

•  The gap between decision and delivery: what happens when oncologists move faster than the systems around them

•  A more human approach to innovation: how reducing unnecessary effort can make oncology innovation easier to navigate and act on

The opportunity isn’t to help oncologists absorb even more complexity. It’s to remove unnecessary complexity wherever we can.